What is keratin?

What is keratin? Keratin is a fibrous protein found naturally in the hair. It acts as a protective shield against humidity, the primary cause of frizz. Over time, the hair loses keratin from exposure to the sun, the environment, styling and chemical services. Porous spots develop in this damaged hair, much like potholes in a road. Keratin Smoothing Therapy treatments give the hair shine, strength, smoothness and elasticity.

By replenishing lost keratin, Keratin Complex Smoothing Therapy treatments help repair damage, lock out humidity to reduce unwanted frizz, and give the hair increased manageability and styling versatility. Our signature Keratin Complex Smoothing Therapy helps to rebuild strength and restore smoothness and elasticity to the hair, giving it a more youthful, healthy appearance.